Corner

Corner is a spanish pub which is part of the franchise "Cafe de Indias". In Seville (Spain) it is very popular among young people. This pub sales food and alcoholic drinks and hosts many people every day. As you now beers are cheaper than other alcoholic drinks such as rhum, vodka. gin or whiskey.
Now, what this pub has done in order to invrease the sales of these drinks is promoting a special offer among costumers. It consists on rolling a dice and paying for the drink the number on the dice. This special offer doesn´t need  paid publicity beacuse young people for sure would tell their friends about this by mouth in mouth publicity. This offer undoubtfully will grow succesful because it is enjoyable and you can get a good price for your drink.

Johnnie Walker

When you drive a car after drinking, you are as fragile as glass. That's the message that Johnnie Walker wanted to convey with this spot, trying to raise awareness about the danger driving under the influence of alcohol implies. # ImNOTdriving is the slogan of the campaign and also the hashtag seeking to spread this initiative and generate conversation on social networks.

Under the appereane of a car ad, the spot builds a Vodafone McLaren Mercedes with crystal glasses, a visual metaphor that shows how fragile it can be when a car driven by someone who has been drinking. Moreover, to reinforce the message, the campaign has the support of the cars pilot Mika Häkkinen, who is also the brands image

Price cues

Price cues are tactics used by brands to persuade customers to buy the product. Price cues, as the name says, afects the price of the product and aims to make it more atractive for the customer  than other brand´s. When a person is going to make a purchase the decission making process is the last step so it is very important to price well the product. This is used when products are purchased not very frecuently and when consumers don´t have much knowedge of the product.
Some ways of making the price atractive is by odd number discount perceptions, ending prices in 0 or 5 and "left to right" pricing (pricing a product on 0.99$ instead than on 1$). Left to right pricing affects the perception of the customer and gives him the impresion of being cheaper.

Apple

Apple is probably the most popular company in the electronic devices market. It is well known for the quality of the products it manufactures and sales. Due to the very high quality, the products are very expensive (but still very popular) and the gives the brand an image of exclusivity.

A couple of months ago Apple launched Iphone5, a very expensive product. At first the company thought of launching at the same time Iphone5c, which was going to be a lowcost version of it. With the lowcost version the company aimed to target consumers with a lower income power, but at the end the lowcost version wasn´t launched and Iphone5c was just another version of the new product. Probably the company changed its mind beacause it would have affected the exclusivity of the product.

Red Bull

As probably most of you know Red Bull is a very popular energetic drink. This company does a great job with it´s product merchandising. It is very common to see vans with the logo of the company giving out free samples of the drink mainly nearby sports events. The logo of the brand is a bull, a brave and strong animal, it fits very well with the image the brand wants to give, an energetic drink mainly consumed by extreme sportsmen. This company has also sponsored one of the biggest events in the last years. I am talking about Felix Baumgartner jumping from the stratosfere. This event was watched by millions of people and the company took advatage of this and sponsored the event. For Red Bull it was a complete success, it got a great publicity and favored it´s brand image.

Sales promotion

Sales promotion is a very popular way used by companies to create awareness of a product. For example, a very effective way of promoting food products is by giving free samples at supermarkets. The best way to create product awareness and demonstrating it´s quality is by letting the costumers try it and judge by theirselves. Another very good promotion strategy is the one carrried out by Nescafe. This coffee seller brand offers a prize of 3000 euros each birthday for a person who finds a special code in its product.
These types of strategies stimulate people to purchase the products.

Creative strategy

When you see an advertisement on television it has the intention of informing, convincing individuals to purchase a product. There are many ways of designing how you want to communicate the message you want to give to people and one of them is the creative strategy. When this strategy is used. the efectiveness of the product is shown during the ad. This type of strategy is very common in detergents in which usually there is a dirty shirt, but when the product is used on it, the spot disappears. The efectiveness of the product is demonstrated to everyone as you can see in the video.