Coca Cola

The first company we are going to deal with is CocaCola, CocaCola has recently launched in Spain named cans. Though this campaign started in Australia, it´s popularity has brought it to europe, the objective is to give the customer a feeling of importance, as if they were part of the CocaCola family. In Spain there are over 100 common names in the cans.
 This strategy mainly affects the decission making process of a posible client. Lets say you are in a supermarket and you want to buy a drink, first of all the named cans would certainly call your attention. Once this has happened you might look for your name or even a friend´s or relative´s name and buy it just for making a present out of it or even a joke.
Unconciously your attention is called with this campaign and you are turned into a potencial costumer.