Brand image

This afternoon I was watching television when I saw a commercial of a dietetic cereal bar which a pretty thin girl was happily eating. Then I thought: "Why would a girl like her eat dietetic bars?" The answer is easy: brand image, this is the impression the brand tries to cause on your mind. If you eat this product you will get a nice body. Thats is why this kind of advertisements are not starred by fat people ( the product´s main consumers). Think about it, this kind of advertisements are very common, there is one in which a man uses a deodorant and women literally fall to his feet. I´m sure there plenty of these in your countries and in my opinion brand image is like a little lie, so be aware of it!!