Publicity

In order to increase sales, companies have to create brand awareness, and the most common way of doing this is by publicity, specially on television. A very populat tv show called Top Chef is sponsored by an electronic cooking devices company seller which´s name is mentioned a big number of times during the show. Also sometimes there is a brief pause on the show to make pubicity of one of the products (an oven for example). By doing these things customers became aware of the existance of the product. Having this brand sponsoring such a popular show and very famous chefs making publicity of the product also makes it look as a very high quality product. This increases the attention of potential buyers.