Creative strategy

When you see an advertisement on television it has the intention of informing, convincing individuals to purchase a product. There are many ways of designing how you want to communicate the message you want to give to people and one of them is the creative strategy. When this strategy is used. the efectiveness of the product is shown during the ad. This type of strategy is very common in detergents in which usually there is a dirty shirt, but when the product is used on it, the spot disappears. The efectiveness of the product is demonstrated to everyone as you can see in the video.