Sales promotion is a very popular way used by companies to create awareness of a product. For example, a very effective way of promoting food products is by giving free samples at supermarkets. The best way to create product awareness and demonstrating it´s quality is by letting the costumers try it and judge by theirselves. Another very good promotion strategy is the one carrried out by Nescafe. This coffee seller brand offers a prize of 3000 euros each birthday for a person who finds a special code in its product.
These types of strategies stimulate people to purchase the products.
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