Johnnie Walker

When you drive a car after drinking, you are as fragile as glass. That's the message that Johnnie Walker wanted to convey with this spot, trying to raise awareness about the danger driving under the influence of alcohol implies. # ImNOTdriving is the slogan of the campaign and also the hashtag seeking to spread this initiative and generate conversation on social networks.

Under the appereane of a car ad, the spot builds a Vodafone McLaren Mercedes with crystal glasses, a visual metaphor that shows how fragile it can be when a car driven by someone who has been drinking. Moreover, to reinforce the message, the campaign has the support of the cars pilot Mika Häkkinen, who is also the brands image