Fails in Marketing 3

Multinational companies have to be careful when doing business abroad. Sometimes products don´t sell well in new markets and need to be changed in some way.

 A soap powder advertisemnet had a picture of dirty clothes in the left, a box of soap in the middle and clean clothes on the right. The soap did not sell well in the Middle East. As you know arabs read from the right to the left, so they understood that by using the product they will get their clothes dirtier.

The spanish drink "Gaseosa Revoltosa" is not exported to english speaking countries. It would not be very popular because it sounds like revolting and english revolting means disgusting. You wouldn´t buy a product wich´s name indicates is disgusting would you?