Virtual Shopping

Tesco  has been developing and adjusting itself to the local markets. Koreans are considered the second most hardworking people in the world, and for these people going once a week to do the shopping is a pain due to the lack of time. So what this company did to increase the sales was letting the store come to the people by launching a campaign called Tesco HomePlus. They created a virtual store which was displayed as the original store amd they placed them in subway stations. People could buy while waiting for the subway by using their smartphones to read code bars. Once the purchase is done they would have the products delivered at their homes without having to visit the real store. As a result online sales rose in a 130% and  Tesco became the second most popular grocery company in Korea and without increasing the number of stores.

http://www.youtube.com/watch?v=PeYgnJzOEJs