Red Bull

As probably most of you know Red Bull is a very popular energetic drink. This company does a great job with it´s product merchandising. It is very common to see vans with the logo of the company giving out free samples of the drink mainly nearby sports events. The logo of the brand is a bull, a brave and strong animal, it fits very well with the image the brand wants to give, an energetic drink mainly consumed by extreme sportsmen. This company has also sponsored one of the biggest events in the last years. I am talking about Felix Baumgartner jumping from the stratosfere. This event was watched by millions of people and the company took advatage of this and sponsored the event. For Red Bull it was a complete success, it got a great publicity and favored it´s brand image.